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Friday, March 13, 2009

Search Engine Optimization Procedures & Process Plan

If SEO is your continuous business model you may want to change your business or you need to be prepared for extreme risks. Good businesses also develop brand and other ideal assets which enhance the value of their business.


Search Engine Optimization Procedures & Process Plan:-

  • Web Site Analysis
  • Keyword Analysis
  • Keyword Density Check
  • Business Market Analysis
  • Competitor Analysis
  • FTP access to site- (Enabled or disabled)
  • Optimization for different keywords ( Mutually agreed)
  • Optimization of meta tags
  • Optimization of unlimited number of web pages including minor HTML, enhancements
  • Identification of possible spider stoppers
  • Optimization of internal link structure
  • Validation of page coding to relevant doctype (HTML, XHTML, etc.)
  • Addition of Robots.txt file (if required)
  • Solve canonical issue (if required)
  • Creation of errors page (if required)
  • Full w3c validation
  • Code clean up
  • Inclusion of Spider-friendly site map
  • Add Google site map and submitted to Google
  • Inclusion or modification of Resources page
  • Progress Report sent out

Generally we required 5-6 days to complete the above initial search engine optimization steps.